What does 99% less toxicants* mean? It’s less than what?

VELO nicotine pouches contain 99% less toxicants than conventional cigarette smoke*. This comparison is based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke. *This product is not risk-free and contains nicotine, an addictive substance. Comparison based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.

Is this a new VELO product launch that has 99% less toxicants*?

No, it’s the same VELO nicotine pouches that adult nicotine consumers have had since the brand’s launch. Recently we concluded scientific studies to prove that VELO nicotine pouches contain 99% less toxicants than conventional cigarette smoke*. *This product is not risk-free and contains nicotine, an addictive substance. Comparison based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.

Do I need to use VELO any differently for the 99% less toxicants* product feature?

No. You do not need to use VELO any differently and furthermore, the product has not changed. You just need to twist it, tuck it, feel it. Adult consumers simply place the pouch under their lip in order for the nicotine to be absorbed orally. It is available in a range of flavours, nicotine levels and pouch sizes. VELO offers adult tobacco and nicotine consumers an alternative way to consume nicotine without the smoke, smoke smell, and hassles of many other tobacco and nicotine products. *This product is not risk-free and contains nicotine, an addictive substance. Comparison based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a VELO pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke.

An Alternative
to Smoking

VELO nicotine pouches are an alternative to smoking cigarettes invented in Scandinavia. While VELO is not a medically licensed smoking cessation product intended to help people stop smoking, they are a tobacco free* alternative to smoking cigarettes.

Get A Free Can

*This product is not risk-free and contains nicotine, an addictive substance.

So what is VELO?

VELO is a nicotine pouch invented in Scandinavia. The pouch contains nicotine and high-quality ingredients including water, plant-based materials, flavourings, and sweeteners. You tuck it under your lip, and while it's on your gum, nicotine is released and absorbed. So anytime, anywhere, VELO can be with you.

Move on to VELO and find your alternative to smoking. For information on medically licensed alternatives to tobacco, visit

https://www.nhs.uk/live-well/quit-smoking/